Work

Sole front-end developer for the marketing division; own the end-to-end architecture, development, and maintenance of the corporate SaaS marketing website and all web properties using WordPress.

Drove a 20% increase in Google PageSpeed Insights performance scores and optimized Core Web Vitals by architecting advanced caching strategies, configuring CDNs, and implementing automated image optimization pipelines to maximize SEO and user engagement.

Engineered highly interactive bespoke landing pages and digital campaign assets from scratch using custom CSS and JavaScript, directly supporting major product launches and elevating brand positioning.

Translated high-fidelity Figma mockups into pixel-perfect, high-performance web experiences with strict adherence to responsive design principles, brand standards, and WCAG accessibility guidelines.

Integrated AI-assisted tools into daily development workflow — leveraging GitHub Copilot and LLM-based code review to accelerate build cycles, reduce repetitive overhead, and maintain higher output quality.

Optimized site performance and Core Web Vitals — improving page load speeds and SEO foundations to maximize engagement and drive inbound lead generation.

Engineered public and internal high-traffic web properties across the full development lifecycle within an Agile/Scrum framework, participating in active sprint cycles and retrospectives to optimize team delivery.

Translated complex creative briefs into production-ready digital campaign assets, developing high-performance static and animated programmatic web banners tailored for large-scale financial marketing initiatives.

Produced multi-channel multimedia content—including video and podcast assets—expanding brand reach and modernizing digital audience engagement channels.

Bridged the gap between creative and technical requirements in corporate design review meetings, collaborating with cross-functional stakeholders to ensure technical feasibility and UI precision.

Managed a small front-end team through the full project lifecycle — requirements gathering, design, development, and maintenance — for a portfolio of lead-capture websites.

Delivered modern, responsive websites using HTML, LESS, Bootstrap, and PHP, paired with custom logo, banner, and email design, to millions of monthly visitors.

Designed and built front-end experiences for clients including Rogers, Manulife Financial, HarperCollins, and Mike Holmes.

Conceptualized, designed and produced apps to be used on BlackBerry devices, under the Polar Mobile platform. As a graphic designer, I created the visual assets for applications to be used on smartphones (mainly BlackBerry and iPhone).

As part of the design team, my main responsibility was to take client leads (supported from the sales team), research their brand and website content, and to then produce the necessary graphical assets to be used in various BlackBerry handset applications.

This position required me to quickly become comfortable with systems I had never used before; such as the BlackBerry simulator and Git SVN file management.

Built and maintained a national-reach website using HTML, CSS, PHP, and MySQL; handled all web, print, email, and video production for the brand.