Led the migration of the corporate SaaS marketing website from Webflow to WordPress alongside a company-wide rebrand; as sole front-end developer for the marketing division, owned architecture, development, and launch across 30+ pages and templates.
Built a library of reusable page templates and components that let the marketing team build and publish pages on their own, cutting developer requests by 50% and shortening campaign turnaround from 10 to 4 days.
Migrated site tracking to Google Tag Manager, consolidating a dozen tags and scripts into a single managed container so marketing could deploy and update tracking without code changes.
Raised Google PageSpeed Insights performance scores by 20% and improved Core Web Vitals through caching strategy, CDN configuration, and automated image optimization, strengthening SEO and inbound lead generation.
Engineered highly interactive bespoke landing pages and digital campaign assets from scratch using custom CSS and JavaScript, directly supporting major product launches and elevating brand positioning.
Translated high-fidelity Figma mockups into pixel-perfect, high-performance web experiences with strict adherence to responsive design principles, brand standards, and WCAG accessibility guidelines.
Integrated AI-assisted tools into daily development workflow, leveraging Gemini and Claude code review to accelerate build cycles, reduce repetitive overhead, and maintain higher output quality.
Partnered cross-functionally with marketing, design, and product teams; used Asana to manage campaign pipelines, prioritize workloads, and ensure on-time delivery.