Work
  • Mar 2022 - Present
    ScalePad
    Front End Developer

    Sole front-end developer for the marketing division, managing the end-to-end development, architecture, and maintenance of the corporate SaaS marketing website and web properties using WordPress.

    Engineered highly interactive, bespoke landing pages and digital campaign assets from scratch using custom CSS and JavaScript, successfully elevating brand positioning and supporting major product launches.

    Partnered with design teams to translate high-fidelity Figma mockups into pixel-perfect, high-performance web experiences, ensuring strict adherence to responsive design principles and brand standards.

    Collaborated closely across the marketing division to align creative strategies with technical execution; utilized Asana to prioritize project pipelines, manage campaign timelines, and ensure seamless delivery.

    Optimized site performance, SEO foundations, and user experience workflows to improve page load speeds, maximize engagement, and drive inbound lead generation.

  • Jul 2018 - Mar 2022
    CI Financial
    Front End Developer & Designer

    Responsible for all stages of development, including coding, testing, and related documentation on a variety of public and interior facing websites; produced production-ready user interfaces for large-scale consumption using the Agile development practice.

    Participated in design and review meetings for both local and corporate initiatives. Produced video (shooting and editing), podcasts and other media that helped inspire and expand audience reach and engagement.

    Responsible for creating and exporting static and animated branded programmatic web banners at various sizes.

  • Aug 2014 - Jul 2018
    Intimate Interactive Advertising
    Lead Web Designer

    Managed a small front end team through all project lifecycle phases, including requirements gathering, design, revision, development and maintenance for a portfolio of successful lead capture websites using HTML, LESS, Bootstrap and PHP.

    Worked closely with management and back end teams to provide modern, responsive and engaging websites (paired with custom logo design and banner/email design) to millions of visitors a month.

  • Oct 2010 - Aug 2014
    Bluenotion
    Front End Designer

    As a dedicated pixel pusher at Bluenotion, I was responsible for the design and front end production of various projects for clients such as Rogers, Rogers Bank, Manulife Financial, HarperCollins, Mike Holmes and John Hancock.

  • Sep 2010 - Oct 2010
    Polar Mobile
    Junior Graphic Designer

    Conceptualized, designed and produced apps to be used on BlackBerry devices, under the Polar Mobile platform. As a graphic designer, I created the visual assets for applications to be used on smartphones (mainly BlackBerry and iPhone).

    As part of the design team, my main responsibility was to take client leads (supported from the sales team), research their brand and website content, and to then produce the necessary graphical assets to be used in various BlackBerry handset applications.

    This position required me to quickly become comfortable with systems I had never used before; such as the BlackBerry simulator and Git SVN file management.

  • Apr 2007 - Jun 2010
    Booty Camp Fitness
    Design Director

    Conceptualized, designed and published a full website, which reached customers across Canada using HTML, CSS, PHP and MySQL.

    Responsible for major design decisions in this process, and delivered all graphic/photo/video resources myself.

    It was my responsibility to provide all web and print related media. This contained, but was not limited to, up keeping the website, creating and mailing a weekly eNewsletter, poster/logo/business card design, photography, videography, as well as providing on site IT support in the office (setting up hardware and software) and support via email when needed.

    Was heavily involved in the creation of a “Booty Camp Fitness Workout DVD”. Shot on location in Hawaii, roles included vitally helping the film crew with setting up equipment, workflow management, manning a camera, and taking still photographs. In post- production, I assisted in rough/fine edit decisions, DVD menu design/creation, and was responsible for all packaging design. Produced all music for the DVD workouts using GarageBand.