A lead collection website focussing on gathering information for those seeking small personal loans. The logo for this project takes inspiration from the 'infinity' symbol, and the design is bold with strong vibrant colour, clear large text, and friendly photography. The "Get Started" CTA guides the user to a form which eventually gathers quite a lot of information; however, it is broken up into stages, and some UI form elements were consciously chosen to make it as painless as possible.
